Tools · ROAS Calculator
Free ROAS Calculator for Performance Marketers
Use this ROAS (Return on Ad Spend) calculator to quickly estimate whether your ad campaigns are profitable and if you can safely scale your budget. Enter your monthly investment, average ticket, website-to-lead and lead-to-sale conversion rates and you'll get estimated revenue, ROAS and CPA in seconds.
Calculate your ROAS in 30 seconds
Estimate return and break-even point with your data
Enter your data and calculate your estimated ROAS
Indicative estimate. For accurate calculation we integrate CRM data and value per stage (MQL/SQL/Deal).
How to use this ROAS calculator
- Enter your monthly ad spend across the channels you want to evaluate.
- Add your average order value or the value you get per closed deal.
- Enter your current website → lead and lead → sale conversion rates.
- Click on Calculate ROAS to see estimated revenue, CPA and ROAS.
- Use the on-page insights and the follow-up email breakdown to decide whether to scale, fix or cut campaigns.
What is ROAS?
ROAS stands for Return on Ad Spend. It measures how much revenue you generate for each unit of currency spent on advertising. A ROAS of 3x means that for every €1 you invest in ads, you generate €3 in tracked revenue. This calculator helps you estimate ROAS using your current conversion rates and ticket size before you scale your budget.
What is a good ROAS?
There is no single "good" ROAS for every business. High-margin subscription products can sustain lower ROAS because they recover profit over time, while low-margin e-commerce products often require higher ROAS to break even. As a rule of thumb, many performance marketers aim for 3x or more on prospecting campaigns and accept lower ROAS on branded or remarketing campaigns if they drive profitable customers.
ROAS vs ROI
ROAS only looks at revenue from ads vs. ad spend. It does not include other costs like product, operations or team. ROI (Return on Investment) is broader: it considers total profit vs. all costs involved. ROAS is a fast way to compare campaigns and channels, while ROI is better for understanding overall business profitability.
ROAS calculator FAQ
How do you calculate ROAS?
ROAS is calculated as revenue generated divided by ad spend. If you spend €1,000 and generate €4,000 in tracked revenue, your ROAS is 4x. This calculator uses your ad spend, conversion rates and average ticket to estimate those numbers.
Is this ROAS calculator suitable for Meta and Google Ads?
Yes. The calculator works for any performance channel where you can estimate spend, conversion rates and average value per sale, including Meta Ads, Google Ads, TikTok, LinkedIn and more.
How often should I recalculate my ROAS?
Ideally you should monitor ROAS by campaign and channel at least weekly. When testing new creatives, audiences or offers, checking ROAS daily helps you cut losing campaigns quickly and scale winners faster.
Can I use this as a lead-gen ROAS calculator?
Absolutely. Because the calculator uses your website → lead and lead → sale conversion rates, it works very well for B2B and lead-gen funnels where revenue happens after the initial lead.