Lucas Scortechini

Driving startups through data-driven growth marketing strategies

I help tech companies optimize their market presence and drive their growth by generating demand, sales, and subscriptions. I help them improve their go-to-market processes with H2H Marketing strategies.

Lucas Scortechini - Mobile App Growth Marketer

Growth AI First

About Me

Lucas Scortechini

App and SaaS growth specialist with 4 years of experience designing user acquisition strategies, ASO, and digital product launches.

I've led multi-channel campaigns (Meta Ads, Google Ads, Apple Search Ads) that have increased the user base by up to 60% and the volume of qualified leads by 10x for B2B & B2C startups. Looking to drive growth for tech companies with a startup culture in the European ecosystem.

Full Transparency

Auditable results in 1 click

Real reporting from Google Ads & Meta. Weighted KPIs (CPA/ROAS) with 12-month executive view and 90-day operational insights.

Complete transparency

Snapshot data from my account. No filters, no makeup.

Metrics that matter

CAC, ROAS, SQL with targets. Investment-weighted ratios.

Context and actions

What we did, why it worked, and how we continuously optimize.

Calculate your ROAS in 30 seconds

Estimate return and break-even point with your data

ROAS Calculator
Enter your metrics to get a quick profitability estimate

Enter your data and calculate your estimated ROAS

Indicative estimate. For accurate calculation we integrate CRM data and value per stage (MQL/SQL/Deal).

Services

Specialized growth marketing services to scale your app or SaaS business

App Store Optimization
Increase organic downloads with keyword research, metadata optimization, and A/B testing
User Acquisition Ads
Scale your user base with strategic campaigns on Meta, Google, and Apple Search Ads
Affiliate Marketing
Build and manage a B2B affiliate network with quality controls and performance tracking

Some Freelance Projects

FinTech App Growth Campaign
2024
FinTech App Growth Campaign logo
FinTech App Growth Campaign
Comprehensive ASO and user acquisition strategy for a leading fintech app.
ASO
User Acquisition
Fintech
+2
Health & Fitness App Launch
2025
Health & Fitness App Launch logo
Health & Fitness App Launch
Comprehensive ASO and user acquisition strategy for a leading H&F App.
App Launch
Health & Fitness
Influencer Marketing
+2
Travel App ASO Case Study
2025
Travel App ASO Case Study logo
Travel App ASO Case Study
Comprehensive ASO and user acquisition strategy for a leading Travel App.
ASO
Travel
Localization
+2

My Experience

My professional journey in growth marketing and digital marketing.

Ibancar World logo

Digital Acquisition & Affiliate Marketing

Ibancar WorldMálaga, Andalusia, Spain, Hybrid

Aug 2025 - Present

Leading digital acquisition strategies and affiliate marketing programs to drive customer acquisition and revenue growth for financial services products.

Lucas Scortechini - Freelance logo

Growth Marketing & Mobile App Growth Consultant

Lucas Scortechini - FreelanceSpain, Remote

Jul 2023 - Present

I help startups and App Developers to grow their tech solution & Mobile App sustainably through comprehensive growth marketing strategies and mobile app optimization.

Mazdi logo

Media Buyer

MazdiRemote

May 2025

Managing and optimizing advertising accounts for multiple clients across various ad networks, handling significant advertising budgets.

Agência Banana Brasil logo

Social Media Marketing Manager

Agência Banana BrasilRemote

Jan 2025 - June 2025

Leading creative direction, strategy, planning, and content creation for social media campaigns in Spanish market.

Mainder logo

Sales Development Representative

MainderSpain, Remote

Oct 2023 - Aug 2024

First person in charge of Go-to-Market strategy for an early-stage AI company, helping achieve significant organic growth milestones.

TalentYou logo

Sales Development Representative

TalentYouSpain, Remote

Jul 2024 - Aug 2024

Improved Go-to-Market strategy and generated organic traction through strategic client database development and outreach optimization.

Jobs2live.com logo

Sales Development Representative

Jobs2live.comSpain, Remote

Jul 2024 - Mar 2025

Developed and implemented Go-to-Market strategy to help the company acquire first customers organically and achieve Product-Market Fit.

Get In Touch

Let's discuss how I can help you achieve your growth goals.

Let's connect

Email

mktgrowth@lucasscortechini.com

Phone

+34 637 430 896

Location

Spain